One day it's fridge magnets, the next day it's, well, see for yourself. New York-based news and gossip blog Gawker says it's seen a video of Rob Ford smoking crack cocaine, and claims the tape of the alleged incident is available to the highest bidder.
In a sensational blog post, John Cook, the site's editor, claims he visited Toronto with the intention of buying the tape and was able to see a few seconds where Ford "seated, in a room in a house. In one hand is a a clear, glass pipe."
The story continues: "In the other hand is a lighter ... he is red-faced and sweaty, heaving with each breath. Finally, he finds his moment and lights up. He inhales."
The original recording, apparently taken in the last six months, is still at large - the men Cook says he met with are asking "six figures" and were offered $40,000 by a "a Canadian organization," a price they rejected.
The picture that accompanies the post shows Ford with a two people, one of whom Cook identifies as Anthony Smith, a 21-year-old college student. Smith was shot to death outside Loki Lounge on King West at the end of March.
The caveats: this is all alleged, the tape has not been made public, and the veracity of the claims has yet to be proven. Rob Ford and his office have not officially responded, though there is a message purporting to be from a lawyer, Dennis Morris, that accompanies the post calling the accusations "false and defamatory."
This one's still breaking - expect it to be huge.
UPDATE: 22:03
Toronto Star city hall reporter Robyn Doolittle claims she has seen the video at the centre of the Gawker story, but declined to provide further details. Perhaps crucially she referred to it as "the video of Mayor Rob Ford" on Twitter. Michael Cook, the paper's editor, is promising a "huge" story in tomorrow's paper.
Chris Bateman is a staff writer at blogTO. Follow him on Twitter at @chrisbateman.